A Dick Staub Interview. Segment 1. Malcolm Gladwell has a knack for taking complex subjects and reducing them to their simplicity. His Tipping Point is an example. In this fascinating interview we explore how certain ideas, products and movements take on a life of their own, and how others don't; the consequences are significant for anyone who desires to influence culture.
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This was my first acquaintance with this author and his book. The idea of there being a 'tipping point' where ideas in culture are concerned was very intriguing. (From what I heard so far, it seems to be something that's hard to pin down. I hope not, since catching that moment seems to be the key to making the change!) I look forward to hearing the rest of the interview.